99%IS Makes a Seoul Debut With Its 2017 Spring/Summer Collection

Seoul-born, Tokyo-based designer Bajowoo took over the parking lot of the Grand Hyatt Hotel last week to present the first-ever Korean show for his brand 99%IS. Giving attendees just 24 hours notice of the location, the impromptu information and unlikely venue set the stage for the rebellious collection, which saw heavy punk-inspired pieces with a futuristic slant. "There is that whole 1 percent of culture that most people don't care about, but to me and my friends, is our 99 percent," Bajowoo e...